Incomparable, SA was started as a small company in 1984 in Johannesburg, South Africa. Working around a kitchen table, often late into the night, Jennifer Pascall was busy transforming small pieces of ground stone & clay into buttons of all shapes and sizes. Many of the first designs, which are still popular today, were inspired by Africa’s rich ethnic artworks, colourful flowers and distinctive wild animals.
Over the years Incomparable began specialising in the creation of handmade buttons, craft pieces, craft kits, painting kits, greeting cards and jewellery.
As the company evolved, ladies from the local community were hired and trained in the art of button making. Today, Jennifer’s son & daughter, as well as several women from the local community are involved in the business.
Most of the Incomparable team had never held a paintbrush before they joined the company and are now absolute masters of their art and justifiably proud of their work.
The ladies sense of belonging within the company and skills as crafters not only gives them tremendous pleasure but also provides them with economic empowerment.
Many of the team are the sole breadwinner of their family.